Coaching changed what I could see.
There was a point in my own business when I had created a narrative around what was happening—and, without realizing it, had become very good at finding the evidence to support it.
I didn't need more advice. I needed a different perspective.
Coaching gave me the space to question what I had accepted as true, recognize what was shaping my perspective, and see possibilities I couldn't see from where I was standing.
That experience changed what I understood good coaching could do.

I know the weight
of business personally.
I've spent much of my career building businesses, leading people and making decisions when there is a lot at stake.
I've made decisions that worked and others that didn't. I've chosen growth, and I've also chosen not to pursue something that looked good on paper.
Business has taught me that the most important question isn't always What could we do?
Sometimes it's What are we actually trying to build—and what will it require of us?
My faith shapes how I answer those questions. Business realities matter. So do responsibility, stewardship, people and where I believe God may be leading.
HOW I COACH
Thoughtful. Direct.
Willing to challenge you.
I'll listen closely, ask the uncomfortable question, allow the silence and notice what might not be being said.
I won't tell you what to think or make the decision for you.
The work is yours. Always.
WHY AVIELLA
Faith and business are not separate here.
I created Aviella because faith isn't separate from the way I build a business, lead people or make decisions.
We challenge what may be shaping your perspective, consider what you may not yet see, and discern what deserves your attention.
EXPERIENCE
Business Owner
16 years building businesses, leading people and navigating the realities of ownership.
1,000+ Coaching Hours
More than 1,000 documented hours coaching business owners, leaders and professionals through growth, change and consequential decisions.
TRAINING
Coach Academy
Certified Professional Coach
Coaching Service International
Certified CSI Business Coach
Frame of Mind Coaching Methodology
Certified
