Aviella Coaching: Founder Story

There is a moment where everything can change.

One of mine came on the other end of a telephone on a random day in 2013.

I had built a successful real estate business and from the outside, there was very little

reason to question it. The company was growing, we had great clients, and years of

work that felt a lot like sacrifice was paying off.

And in one moment, I wanted to walk away from all of it.

A particularly depleted client called me during an already difficult situation. She was

carrying her own frustration and emotion, and I happened to be on the receiving end

when it came out. She screamed. She was disrespectful. And I didn't stand up for

myself.

I didn't have the boundaries I should have had because, honetly, I was already

overextended.

I had been carrying the intensity of business ownership and building the foundational

structure for three years and was starting to really feel the pressure. The isolation. The

feeling that you need to be "on" regardless of what is happening behind the scenes.

The responsibility of making decisions when other people's livelihoods, experiences

and expectations are attached to them.

That phone call was the straw. I had let my reaction to one very difficult moment

almost make a very permanent decision for me: I wanted to burn the bridge.

I didn't want to take a break from real estate. I wanted to leave it completely. At that

moment, no amount of success seemed worth the cost and looking back, I can see

that moment very differently now.

I didn't need someone to tell me what to do.

I needed somewhere to think. I needed perspective from outside the situation where

could talk through what I was actually thinking without worrying about how it

sounded. Somewhere to separate what had happened from what it meant.

And somewhere to ask a much bigger question: Was I really done—or was something

about the way I was doing this no longer working?

Coaching gave me that space. The gratitude for that experience and what it has led

to is immeasurable.

I had invested in coaching early in my career after a mentor told me it was something

he consistently saw successful people doing. It wasn't nearly as common at the time,

but I trusted his advice and began experiencing for myself what great coaching could

do.

But this particular season showed me something different. It helped me see the forest

instead of the trees and I quickly realized that the client interaction wasn't the real

problem. Neither was real estate.

There were boundaries that needed to change. Responsibilities I needed to

reconsider. Things I needed to stop carrying. I needed to get clearer about what

mattered, what didn't, and what kind of business and life I truly wanted to build.

Those realizations came from someone handing me an answer. As helpful as well-

meaning advice can be, it sometimes feel biased at best or offensive, at worst.

The realizations came because I had a place to process, challenge my own thinking

and weigh what was really important before deciding what came next and that

perspective changed everything.

What followed was a lot of pruning.

Some of it felt excessive. And really uncomfortable: Distractions. People. Things that

weren't working. Things that had consumed far too much time. Expectations I didn't

need to carry anymore. Work that mattered less than I had convinced myself it did.

Even goals I thought were important to me because of a belief I held previously.

Some things I chose to let go of. Others became very clearly unnecessary.

And through a period that was, at times, intensely difficult, I also began to recognize

God's faithfulness in ways I hadn't before.

Not because everything suddenly became easy. It didn't. It often became more

difficult but that was okay, because the path became clearer.

Over time, I began to understand that I didn't have to walk away from a successful

real estate company in order to pursue work that mattered deeply to me. I could

build the company differently. I could continue coaching real estate professionals.

And I could create something new.

Something had been taking shape through all of it.

Coaching had been part of my own story for years, first as a client and eventually as a

coach myself. The more I experienced excellent coaching, the more interested I

became in what can happen when someone has the right space to think. I have

watched people arrive at a session consumed by a problem and leave seeing

possibilities they simply couldn't see before. I have experienced that shift myself

many times.

As I began coaching professionally, I became especially interested in the decisions

that don't fit neatly into a business strategy. They are often the decisions people carry

quietly because there isn't an obvious person to talk to about them.

How do I make this decision without damaging an important relationship? What

happens when what's best for the business may hurt someone I care about? Am I

avoiding something necessary because I don't want to disappoint people? Is this

opportunity actually right for me?

For people of faith, there can be another layer underneath all of it: How do I make a

sound business decision without separating it from what I believe?

These are questions I have encountered in my own life and in conversations with

other business owners and leaders. They rarely need a quick answer. More often,

they need enough room to see the whole situation clearly, challenge what we think

we know, and consider what really matters before deciding what comes next.

By 2025 and 2026, another idea had become increasingly important to me:

believe the world needs more faith-led businesses—businesses where what we

believe shapes how we lead, the decisions we make, and how we define success.

The best leaders don't rely on their own perspective alone. Having a place to

think without consequence, challenge assumptions, test decisions and see what you

may be too close to see is an advantage—especially when the decisions carry weight.

I wanted to create that place.

That became Aviella.

Aviella wasn't created because I was looking for another business to build. In many

ways, it had been quietly forming through my own experiences for years: business

ownership, being coached and coaching others, difficult decisions, refinement, a

great deal of pruning, and some incredible reminders of God's faithfulness along the

way.

I have also spent years intentionally developing the craft behind the work. I

completed my first coaching certification in 2020, became a professional business

coach in 2022, and continued my training in executive coaching in 2026. Those

experiences matter to me, but they aren't the reason Aviella exists.

Aviella exists because I know what it is like to be capable of making a decision and

still benefit enormously from having a place to work through it. There is an advantage

in being able to examine not only the decision in front of you, but your own role in it—

what you may be holding onto, avoiding, assuming, or simply too close to see.

Sometimes the greatest shift comes from recognizing that the obstacle isn't entirely

outside of us. Our own thinking can become the bottleneck.

Great coaching creates room to uncover that, consider what else might be

possible, and move forward with greater wisdom and conviction.

Looking back, that phone call years ago was one of those moments where everything

could have changed. I came very close to allowing one incredibly difficult season to

determine the future of a successful business.

I'm grateful I didn't burn the bridge. I figured out what actually needed to change

before I changed everything.

Aviella is, in many ways, the result of everything that followed.

Tanya Evoy

Founder of Aviella Coaching

For the conversations behind the decisions.